Sales Manager - Ireland North

Brian Prendergast has a wealth of experience and expertise to help propel the Waikato Milking Systems brand to the top in the UK. Brian joined the team to work as the sales manager looking after customers and dealers in Northern Ireland and the northern region of the Republic of Ireland.

He is originally from Kerry and grew up around his grandfather’s dairy and suckler farm. After leaving college he moved into his first sales role with construction firm Hilti Ireland based in the Munster region. After spending two decades with Hilti, he moved into a regional sales and development role with Lely. He spent a number of years with Lely and then returned to a national sales engineer role in the construction industry with Peri Ireland. He missed working in the dairy sector so jumped at the opportunity to join Waikato Milking Systems. “I am delighted to be part of the team in Ireland,” Brain said. “I hope that the experiences and perspectives I gained over the past three decades can be a positive in developing the business in Ireland for the company and for our customers and our dealers.” Brian is married to Madeline, and they have three grown up children. Brian enjoys sports, particularly GAA and rugby. “But my passions in life are family, community and farming.” Brian said dairy farming in Ireland is facing a number of challenges, but the industry remains resilient and that will continue to be so in the future. “With challenges also comes opportunities and the dairy industry is always ready to embrace change. New farm technologies will improve the way dairy farm owners run their businesses. “Waikato Milking Systems will be at the forefront of this change in the coming years.”